Objective: Our main kuleana (responsibility) is to make every webpage and blog post on your website shine bright like a diamond 💎 in the vast ocean of search engines.

Desired Outcome: If we do our job right, every nook and cranny of your website will be optimized to the max. This means when someone’s surfing the web 🏄‍♂️ looking for a business like yours, they’ll catch your wave first!

Prerequisites or Requirements: Heads up, braddah! The steps in this SOP are tailored for self-hosted WordPress sites. Other CMSs don’t jam with the Rankmath plugin. The aloha spirit might be the same, but the dance moves for on-page optimization can differ.

Significance of this endeavor: On-page optimization is like the backbone of SEO, with its two siblings: off-page and technical optimization. When they hula together, they make sure your business stands out in the search engine luau, bringing more guests (organic site visits) and, of course, more celebrations (conversions)!

Location of Implementation: Ready to get your hands dirty? Dive into your self-hosted WordPress Admin panel. That’s where the magic happens for each page and blog post set to make its debut.

Timing of Implementation: Best to bless the stage before the big show (before publishing). But if the party has already started (your site’s live) and you realize you forgot the leis (optimization), no worries! You can still add them later.

Responsibility: Who’s the captain of this canoe? It could be you, your SEO navigator, your trusty virtual assistant, your content manager, your storyteller (content writer), or even a whole digital marketing hālau (agency) you’ve teamed up with.

Environment Setup

  1. Make sure your WordPress site is setup and ready to go and then install the Rankmath plugin.
  2. Make sure you have performed your keyword research and mapping following.

Before starting: Pre-optimization steps

  1. Dive into your keyword research and layout chart, and pick the keyword and searcher’s vibe you’re aiming for on the page or blog post you’re sprucing up. Quick heads up: try to keep each page vibing with just one searcher’s groove (or a “category” in that keyword chart you’ve been jamming on). For this SOP, imagine we’re crafting a blog post all about the magic of “nature’s soundscapes.”
  2. When you’re laying down the content for your page or blog post, just let the words flow without getting caught up in that target keyword. Trust me, it’s cooler to let your content roll naturally, focusing on the readers’ rhythm, rather than just trying to impress the search engine crowd.

Optimize the meta data

The keywords sprinkled throughout your blog posts act like a beacon for search engines, helping them catch the vibe of your page or post. So, before diving deep into content optimization, ensure your keywords are on point.

Kick things off by jazzing up the page title with your selected keyword.

While you’re hanging ten in the “Edit Post” zone of your WordPress site, start by tapping on the Rankmath icon, chilling at the top right corner of your screen:

Optimize the content in the body of the page.

The keywords sprinkled in your blog posts guide search engines to grasp the essence of your page or post. So, before you surf into content tweaks, ensure those keywords are in harmony.

1. Start by optimizing the page title with your chosen keyword.

Otherwise, Google will truncate it when displaying it in SERPs. This will consequently lower your CTR.

2. Optimize the meta description.

3. Optimize the permalink or URL slug.

Optimize the content in the body of the page.

Now that you have optimized the meta data and target keywords supporting your page or blog post, it is now time to optimize the actual content. Here are the steps you need to follow: 

1. Try to include your keyword in the h1 heading, but do not force this. Again, it is far better to publish natural, rather than keyword-stuffed content.

2. Optimize the content in the body of the page.

3. Optimize the images in your post or page.

A) Rename the image you want to upload into your page or blog title with a descriptive name. For example, “img17348.png” is not a descriptive name, but “microphone-used-in-sound-recording,jpg” is a descriptive name.

B) Include descriptive ALT text for each of the images you upload into your page or blog post. 

5. Include external links to other domains.

6. Try to include rich content.

Doing on-page optimization consistently for all your posts and pages might require more effort than usual. However, completing each step and following the recommended suggestions will reap better keyword rankings for your site that would convert to more organic traffic in the long term.

Leave a Reply

Your email address will not be published. Required fields are marked *